If you are selling a home, one of the first things you’ll find yourself needing is a real estate yard sign. It’s a cheap but efficient way of letting people know the house is for sale. But how much does a real estate yard sign cost in the US?
The short answer: it depends. Prices will differ based on the size, material, design, and if you’re building a custom appearance. Let’s go into the details.
Basic Real Estate Yard Sign Prices
A standard no-frills yard sign will cost between $15 and $30. These are the generic signs you notice with “For Sale” or “Open House” in block letters.
They are made of flimsy material like corrugated plastic and have plain metal stakes to plant into the ground. If you buy them in bulk (i.e., if you’re an agent buying for multiple listings), the cost per sign can drop even lower.
Custom Yard Signs
If you wish to personalize your sign to make it more noticeable, you may opt for a custom design. Your name, phone number, agency logo, photograph, or even a QR code may be included in this. Custom yard signs tend to cost between $30 and $80 each, depending on the design firm and printing organization.
Custom signs are typically constructed using stronger materials, such as aluminum or heavy-duty plastic, that can withstand various weather conditions for a longer period.
Real Estate Sign Frames
You might need a frame or post to hold up the sign as well. A plain metal frame can cost you $20 to $50. For a professional look, most agents use wooden or vinyl post signs that cost $75 to $150 or more, depending on whether they come with hooks for holding up signs or rider panels.
Sign Riders
Speaking of riders—these are small add-on signs that are affixed above or below the main sign. They can say “Sold,” “Under Contract,” “New Price,” or put your phone number on them. Riders usually range from $5 to $15 apiece, depending on material and print quality.
Total Cost Overview
Here’s the short version of what to expect:
• Basic yard sign: $15–$30
• Custom sign: $30–$80
• Metal frame: $20–$50
• Post system: $75–$150
• Rider sign: $5–$15
Therefore, if you’re buying everything from scratch and choosing to have a professional setup, your total cost can range between $100 and $200. But if you’re choosing a straightforward, low-cost solution, you might have to spend as low as $20 to $40.
Final Thoughts
A real estate lawn sign is a cheap investment that can make a big difference. It grabs the attention of people who are passing by and adds validity to your listing.
Either as a homeowner selling your own property or as an agent with multiple listings, it’s more desirable to find out ahead of time what you’ll be paying so you can budget accordingly.
Struggling to create a sign or choose the ideal one? Neighborhood print shops, online sites like Vistaprint, and real estate supply websites offer you with more than adequate budget-friendly options.
